Blossoms have revealed their brand-new single What Can I Say After I’m Sorry? and its accompanying video, directed by Ewan Ogden and the band’s Tom Ogden. The video features a cameo appearance from Everton Football Club’s manager Sean Dyche and sees the band steal ‘Gary the Gorilla’, an 8-foot fibreglass gorilla taken from a Lancashire garden centre last year, a story that received widespread media attention at the time.
What Can I Say After I’m Sorry? is produced by J Lloyd from Jungle and consistent Blossoms collaborator James Skelly of The Coral. The track is the first new music from the band since their 2023 single To Do List (After The Breakup), featuring Findlay.